Best Online Brokers for First-Time Investors in 2024

Best Online Brokers: As a first-time investor ready to enter the world of trading, choosing the right online broker is crucial. With so many options to consider, the process can feel overwhelming, but conducting thorough research will enable you to find the brokerage that best fits your investing needs and goals.

This article provides a comprehensive guide to selecting an online broker tailored for beginners based on account minimums, commission fees, educational resources, trading platforms, customer service, and more. By understanding key factors that impact your investing experience and matching those to broker strengths, you will gain the knowledge to confidently choose a brokerage to support you as you embark on your investment journey. With the right online broker, you can trade confidently and set yourself up for investing success.

Top Online Brokers for Beginner Investors in 2024


For beginning investors looking to dip their toe in the stock market, ETrade is an excellent choice. ETrade has been serving investors since 1982 and has a straightforward and intuitive platform. They offer $0 commissions for stocks, ETFs, options and futures. ETrade also provides educational resources to help new investors learn the basics of investing. Their mobile app makes it easy to buy and sell on the go. Overall, ETrade is a solid, reputable broker for first-time investors.

TD Ameritrade

Another highly-rated broker for beginners is TD Ameritrade. Like E*Trade, TD Ameritrade offers $0 commissions and a user-friendly platform. They are particularly well-suited for new investors because of their educational offerings. TD Ameritrade provides webinars, videos, and in-person events to teach novice investors about stocks, ETFs, options, and other investments. Their paperMoney tool allows you to practice trading with simulated money before using real money. TD Ameritrade is a great choice if you want help learning the investing basics.

Charles Schwab

Charles Schwab is one of the largest investment brokers, serving millions of clients. For beginners, Charles Schwab offers $0 commissions, 24/7 customer service, and banking services in addition to brokerage accounts. Their platform includes guided portfolios for new investors that provide recommendations to build a well-diversified portfolio. You can also take advantage of their market research and analysis to help pick stocks. Like other top brokers, Charles Schwab provides educational resources to help beginners learn investing fundamentals. Overall, Charles Schwab is a reputable, full-service broker suitable for new investors.

In summary, E*Trade, TD Ameritrade, and Charles Schwab are three of the best online brokers for beginner investors in 2024 due to their $0 commissions, easy-to-use platforms, educational resources, and guidance to support first-time investors. Opening an account with any of these brokers is a great way for novice investors to get started in the stock market.

Key Features to Look for in a Brokerage for New Investors

To start, look for a brokerage that provides educational resources tailored to new investors. As a beginner, having access to tools that can help build your knowledge and confidence in investing is invaluable. Some highly-rated brokerages for beginners offer video courses, webinars, articles, and even live coaching on investing basics and strategies. They aim to provide guidance on how to start investing step-by-step.

Low or no commissions and account fees

For new investors, lower costs mean more of your money can work for you. Look for a brokerage that charges no commissions for stock, ETF, and options trades. Some leading brokerages have also eliminated account fees like inactivity fees. The less you pay in fees, the more you can invest.

Easy-to-use platforms

An intuitive platform with simple investment tools is ideal for new investors. Look for brokerages that provide guidance on how to place trades and tools to help you discover and evaluate stocks. Some brokerages offer pre-built portfolios based on your financial goals. They do the picking and balancing of stocks and ETFs for you. All you do is fund the portfolio.

Mobile apps

As a new investor, having a brokerage’s powerful tools at your fingertips 24/7 is helpful. Look for brokerages with highly-rated mobile apps that allow you to monitor your accounts, research investments, and place trades on the go. Some apps provide educational content, portfolio analysis, and price alerts to help you stay on top of the markets.

Customer service

When you have questions as a new investor, prompt and knowledgeable customer service is essential. Look for brokerages that provide phone, email, and chat support. Some brokerages also offer in-person support at local branches. Helpful service representatives that can walk you through placing your first trade or setting up a retirement account are invaluable.

By focusing on these key features, you’ll be equipped to find an online brokerage tailored to meet the needs of first-time investors. With the right brokerage, you’ll have the tools and support to start investing with confidence.

Best Brokers for User-Friendly Trading Platforms

TD Ameritrade

For beginner investors looking for an easy-to-use trading platform, TD Ameritrade is a great choice. Their website and mobile apps are intuitive to navigate. You can view stock quotes, charts, news and research all in one place. TD Ameritrade offers virtual trading tools so you can practice trading for free using real market data and learn how it works before investing your own money.


ETrade is another broker with a user-friendly trading platform suitable for new investors. Their web and mobile platforms provide an all-in-one view of the markets to help you monitor your positions and find new investment opportunities. ETrade’s tools, screeners and resources make it easy to research stocks. They offer virtual trading as well so you can get familiar with how trading works before putting money on the line.

Charles Schwab

Charles Schwab provides an easy-to-use trading platform along with valuable tools and resources for new investors. Their platforms give you a customizable dashboard to track the markets, find trading ideas and manage your positions. You’ll have access to charts, analytics, screeners, and virtual trading to help build your skills. Charles Schwab also provides a useful knowledge center with how-to guides, video tutorials and investing courses for beginners.

In summary, TD Ameritrade, E*Trade and Charles Schwab all offer user-friendly trading platforms that provide the tools and education first-time investors need to get started. Their virtual trading, knowledge resources and intuitive web/mobile platforms can help beginners learn the basics of trading in a risk-free environment. When you’re ready to start investing real money, these brokers make it simple to monitor the markets and execute your trades. For new investors looking to ease into trading, choosing a broker with an easy-to-use platform is a great first step.

Top Brokers for Educational Resources and Community Support

For beginning investors, choosing a brokerage that provides educational resources and community support can help build your knowledge and confidence. Some of the top brokers for new investors based on these factors include:

Charles Schwab

Charles Schwab offers a wealth of resources for new investors through its Knowledge Center. Here you’ll find in-depth courses on investing basics, as well as specific asset classes like stocks, ETFs, and options. Schwab also provides community support through its message boards where you can connect with other investors. If you have questions, you can call Schwab’s support line 24/7 to speak with a representative.


ETrade is another excellent choice for beginner investors. Its online Learning Center features video courses, articles, and tutorials on essential investing topics. ETrade also offers virtual trading tools so you can practice with fake money before investing real funds. To build your knowledge, you can join ETrade’s community forums or follow the broker on social media. ETrade representatives are available by phone whenever the markets are open in case you have questions about your investments or trading platform.

Fidelity Investments

Fidelity provides comprehensive learning resources through its Knowledge Center, including in-depth courses on investing strategies, retirement planning, and other important concepts. Fidelity also frequently hosts free online events and webinars. As an investor, you’ll have access to Fidelity’s online community where you can discuss ideas with other investors and trade notes. Additionally, Fidelity offers phone support 24 hours a day, 7 days a week in case you have questions or need guidance.

With educational tools and a support system in place, these top brokers can help give first-time investors the knowledge and confidence to build wealth through the stock market. By taking advantage of the resources offered, you’ll be on your way to becoming a savvy investor in no time.

Answering Common Questions on Choosing an Online Broker in 2024

What type of accounts do brokers offer?

Most major online brokers offer a range of accounts to suit different investor needs. The three most common account types are:

  • Cash accounts: You pay for securities in full at the time of purchase. No margin trading is allowed.
  • Margin accounts: You can borrow money from your broker to buy more stocks than you can afford. Interest charges apply. Margin trading allows for higher potential gains but also higher risks.
  • Retirement accounts: Tax-advantaged accounts like IRAs and 401(k)s. Contributions may be tax-deductible or tax-deferred.

Choose an account type that matches your investment goals and risk tolerance. For new investors, a cash account is typically the simplest and safest to start with.

How much does it cost to trade?

Brokers generate revenue through trading commissions and other fees. Look for a broker with low or no commissions on the securities you want to trade. Many major brokers now offer $0 stock and ETF trades. Other fees to consider include:

  • Account maintenance fees: Charged simply for having an account. Look for brokers that waive these fees.
  • Mutual fund transaction fees: Some brokers charge for buying and selling mutual funds. Compare fees across different brokers.
  • Option contract fees: If you want to trade options, compare the per-contract fees brokers charge.
  • Margin interest rates: The interest charged for borrowing money to trade on margin. Compare rates across brokers.

New investors should look for a broker with an easy-to-understand straightforward fee structure and low or no fees for basic buy-and-hold investing. As your needs become more complex, compare total costs across different brokers.

How easy is the platform to use?

For new investors, an intuitive trading platform with educational resources is essential. Look for brokers that offer:

  • Simple account opening: An easy online application to open your account. Minimal paperwork required.
  • User-friendly website and mobile apps: A clean, simple interface to view your account, check balances, place trades, and monitor your positions.
  • Education: Useful tools and resources to learn about different securities and strategies. This could include webinars, online courses, articles, and video libraries.
  • Research: Tools to screen and analyze securities to help you make informed investment decisions. This could include analyst reports, market data, screeners, ratings, and recommendations.

An easy-to-use platform with integrated education and research tools will help new investors learn the ropes and gain confidence. Shop around at different brokers to find a platform you feel comfortable with.


As a first-time investor just starting your journey into the world of investing, having the right online broker by your side is crucial. With the various options covered here, take your time to evaluate each brokerage based on the key factors that matter most to you – whether it’s commission-free trades, powerful research tools, easy-to-use platforms, or excellent customer support.

The broker you decide on today doesn’t have to be your broker for life. But choosing a reputable one that caters well to beginner investors will get you off to a great start. Approach investing with a long-term mindset, continually educate yourself, and stick to time-tested principles. Your investing success will depend more on your own actions and strategies than any one brokerage. But an excellent broker can help smooth the road ahead.

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